Sitecore 9 Certification Questions and

Answers with Verified Solutions

What is a WCMS? ✔✔A web content management system is a platform that provides:

- Website authoring

- Collaboration

- Administration tools

What are the pillars of a WCMS ✔✔1. Data Definition: Basic data infrastructure for website

content

2. Content: The actual data required to show the website

3. Presentation: The content in a format to be consumed (look and feel of the web pages)

How are the WCMS pillars apply to Sitecore? ✔✔1. Data Definition: Templates = data schema

2. Content: Items, defined by templates and info in stored fields (in a tree structure)

3. Presentation: Layout & Components to transform content into desired format (HTML, JSON,

XML, ...)

What marketing functionalities are offered by Sitecore eXperience WCMS? ✔✔1. Analytics:

Track visitors activity

2. Insights: Analyze the collected info

3. Decisions: targeted and personalized content

4. Automation: Individual conversation according to the visitor's online and offline behavior