CHAPTER 1 GLOBALIZATION TODAY LEARNING OBJECTIVES: 1.1: Identify the types of companies active in international business. 1.2: Explain globalization and the significance of global markets and production. 1.3: Detail the forces that drive globalization. 1.4: Summarize the main arguments in the debate about globalization. 1.5: Identify the skills this course will help you develop for your career. CHAPTER OUTLINE: Introduction and Key Players Key Players in International Business What Is Globalization? Evolution of Globalization Recent Events Measuring Globalization Globalization of Markets Reduces Marketing Costs Creates New Market Opportunities Levels Uneven Income Streams Local Buyers’ Needs Global Sustainability Globalization of Production Access Lower-Cost Workers Access Technical Expertise Access Production Inputs Drivers of Globalization Falling Barriers to Trade and Investment