Solution and Answer Guide
Joel Wisner, Keah-Choon Tan, G. Keong Leong, Principles of Supply Chain Management: A Balanced
Approach, 6e, © 2023, 978-0-357-71560-4; Chapter 01: Answers to Questions/Problems
Table of Contents
Discussion Questions.......................................................................................................... 1
Cases................................................................................................................................ 7
Learning Objectives:..................................................................................................................................7
Answers to Questions................................................................................................................................ 7
Appendix 1.1 The Beer Game.............................................................................................. 8
Questions and Exercises............................................................................................................................8
Discussion Questions
1. Define the term supply chain management in your own words and list its most important
activities.
Answers:
The Supply-Chain Council’s definition of supply chain management is ―managing supply and
demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and
inventory tracking, order entry and order management, distribution across all channels, and
delivery to the customer.
These are also the most important activities; however, integration of key supply chain processes
might also be included in there.
2. Can a small business like a local sandwich or bicycle shop benefit from practicing supply chain
management? What would they most likely concentrate on?
Answers:
Yes, any organization can implement at least some of the important concepts. A good place to
start is the rationalization or reduction of the supply base. Small businesses might also want to
concentrate on customers as a starting point.
3. Describe and draw a supply chain for a bicycle repair shop and list the important supply chain
members.
Answers:
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