Chapter 1 Situation Analysis of Sport Marketing 1. Marketing is defined as: a. The collection of skills related to the planning, organizing, directing, controlling, budgeting, leading, and evaluation of an organization or department whose primary product or service is related to sport and its related functions. b. Paid, nonpersonal communications about a sport product or service through the print, broadcast or electronic media that are designed to attract public attention and subsequent purchase. c. The functions involved in the transfer of goods and services from the producer to the consumer. d. The relationship between a corporation and a sport organization as a tool to develop brand image and customer loyalty as a result of the association.