1. What is the primary role of leadership in a marketing organization? A) To control and direct the team B) To inspire and guide the team towards achieving business goals C) To manage financial resources D) To design marketing materials Answer: B) To inspire and guide the team towards achieving business goals. Rationale: Leadership in marketing is crucial for setting a vision, motivating employees, and steering the organization towards its strategic objectives. 2. How does organizational culture impact marketing strategies? A) It has no significant impact B) It shapes the brand's voice and consumer engagement C) It only affects internal communication D) It dictates the pricing strategy