1. What is the primary benefit of utilizing user-generated content in a content marketing strategy? A) It is cost-effective. B) It increases content volume. C) It enhances brand authenticity. D) It simplifies content distribution. Answer: C) It enhances brand authenticity. Rationale: User-generated content allows customers to contribute to a brand's narrative, fostering a sense of community and trust, which enhances the brand's authenticity. 2. How does SEO contribute to the effectiveness of content marketing? A) By increasing social media engagement. B) By improving content visibility in search engine results. C) By reducing the cost of content creation. D) By automating content distribution. Answer: B) By improving content visibil