1. What is the primary goal of storytelling in marketing communications? A) To entertain the audience B) To increase product sales C) To build brand awareness D) To provide product information Answer: C) To build brand awareness Rationale: Storytelling in marketing is primarily used to build brand awareness. By engaging the audience with a compelling narrative, a brand can create a memorable image in the consumer's mind, which can lead to increased loyalty and brand preference. 2. Which element is not typically considered a part of the marketing communications mix? A) Advertising B) Public relations C) Price D) Sales promotion