1. Multiple Choice: What does CTR stand for in digital marketing? a) Click to Rate b) Click-Through Rate c) Click to Return d) Customer Traffic Rate Correct Answer: b) Click-Through Rate Rationale: CTR stands for Click-Through Rate, which is a metric used to measure the number of clicks advertisers receive on their ads per number of impressions. 2. True/False: Engagement rate is a metric that measures the public shares, likes and comments for an online business's social media efforts. Answer: True Rationale: Engagement rate is indeed a measure of the interactions social media content receives relative to reach or other audience figures. 3. Fill-in-the-Blank: ________ is a digital marketing strategy that involves creating and distributin