One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result in

Question 1 options:

strong connections among competing firms in the marketplace.

lower prices.

increased competition.

long-term relationships.

Question 2(2.5 points)

Value-driven firms constantly measure the prices of their offerings. that customers perceive, compared to the

Question 2 options:

relationships

merchandise

benefits

information

rebates

Question 3(2.5 points)

Your roommate, a non-business major, sees you reading your marketing text. He or she asks, "Why is marketing important?" You respond by saying all of the following EXCEPT