Chapter 1 Business Information Systems in Your Career 1) Which of the following is the key business objective behind the technologies implemented by PCL Construction, as discussed in the chapter-opening case? A) Operational excellence B) Survival C) Improved employee morale D) Increased supplier intimacy E) Creation of a new business model Answer: A Difficulty: Challenging AACSB: Analytical Thinking; Information Technology LO: 1-1: Why are information systems so essential for running and managing a business today? 2) Journalist Thomas Friedman's description of the world as "flat" refers to the: A) reduction of economic and cultural advantages of developed countries. B) use of the Internet for instantaneous communication. C) reduction in travel times and the ubiquity of global exchange and travel. D) growth of globalization. E) increased use of global currencies. Answer: A Difficulty: Moderate AACSB: Application of Knowledge LO: 1-1: Why are information systems so essential for running and managing a business today? 3) The six important business objectives of information system investment include all of the following except: A) competitive advantage. B) employee morale. C) improved decision making. D) survival. E) new products. Answer: B Difficulty: Moderate AACSB: Application of Knowledge LO: 1-1: Why are information systems so essential for running and managing a business today?