1. What is the primary benefit of utilizing social media for digital marketing campaigns? A) Cost-effectiveness B) Increased paper usage C) Time-consuming processes D) Decreased audience reach Answer: A) Cost-effectiveness Rationale: Social media platforms offer a cost-effective way to reach a large audience, allowing marketers to allocate resources efficiently while maximizing exposure. 2. Which metric is most important when evaluating the success of an email marketing campaign? A) Number of emails sent B) Color scheme of the email template C) Open rate D) Font size used in the email Answer: C) Open r