1. What is the primary benefit of utilizing big data in digital marketing campaigns? A) Increased cost B) Enhanced targeting C) Simplified campaigns D) Decreased reach Answer: B) Enhanced targeting Rationale: Big data allows for the analysis of large sets of consumer data, which can be used to tailor marketing campaigns to specific segments of the audience, thus enhancing targeting. 2. Which of the following is a key component of Search Engine Optimization (SEO)? A) Pay-per-click advertising B) Keyword stuffing C) Quality content creation D) Frequent website redesig